Posts Tagged ‘what is design thinking’
Ask not what design thinking is, ask what it can do for your client.
Ask not what design thinking is, ask what it can do for your client.

Both at the academic and the business DMI conference in Paris this week speakers were very keen on defining design thinking. From an academic point of view, this is quite understandable: epistemologically (wow!) there’s some very interesting stuff happening when a designer/creative puts his teeth in a problem. (See many articles by Roger Martin on [...]

Apr 21, 2008 | 3 Comments »

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this is Erik Roscam Abbing's blog on topics relating to the synergy between branding, innovation and design. Erik is a consultant (www.zilverinnovation.com), teacher (www.io.tudelft.nl), and frequent speaker on the topic of Brand Driven Innovation. He is also the author of the book by the same title, to appear in autumn 2010 at www.avabooks.ch. For inquiries, contact erik at erik at zilverinnovation.com
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