
A presentation on touch point orchestration, multi disciplinary design and the customer journey, I did for Syntens yesterday: Design your business View more presentations from Erik Roscam Abbing.

Based on one of the tracks at the DMI academic conference in Paris this April, the latest issue of the Design Management Review (which is a special issue on service design) ,and an earlier hunch on the relevance of BDI to service design and vice versa, I will share with you some of the insights [...]