Here’s what prof. Dr. Jan Buijs wrote on the DMI conference. We spent the week with him, he’s a great guy and a veteran in all that concerns design, innovation, creativity and education.
Summary Design Thinking
DMI conferences Paris, April 2008
JB thoughts/ideas/concepts/…. after three days of Paris brain crunching. Both the academic conference on design thinking as well as the beginnings of the professional conference about design as the linking force. And getting back all those old memories of earlier design/creativity and innovation conferences and of editorial comments in the famous design/creativity & innovation (research) journals.
jan buijs and me at dmi paris 08
Design thinking as the linking force
Its a linking force between *):
- all functions inside the company
- all relevant (probably all) departments
- and within the “open innovation-concept”: this goes beyond corporate borders (so with and including all outsiders) (think about Fleur’s PhD project)
- clients/customers/users
- suppliers and distributors
- the whole chain (including pre-sales, sales, purchase, USE, maintenance, cleaning, repair, second (or more) use, recycling and or discharging)
- and all other relevant stakeholders from the outside world
- brand, the products & services and the company as a whole, regarding ALL touch points, and ALL strategic issues (values, planning, mission, vision, HRM, etc) (more…)
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