brand driven innovation

Posts Tagged ‘paris’

guest post by Jan Buijs

Here’s what prof. Dr. Jan Buijs wrote on the DMI conference. We spent the week with him, he’s a great guy and a veteran in all that concerns design, innovation, creativity and education. Summary Design Thinking DMI conferences Paris, April 2008 JB thoughts/ideas/concepts/…. after three days of Paris brain crunching. Both the academic conference on [...]

Apr 28, 2008 | 1 Comment »

new article

At the Design Management Institute‘s Academic Conference in Paris this april I will be presenting a paper on Brand Driven Innovation, co-authored by Christa van Gessel. It includes our latest insights gained from research and projects at Zilver. It builds on my 2005 dissertation, but goes much further in the specifics of BDI, including its [...]

Mar 30, 2008 | 5 Comments »

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about this blog

this is Erik Roscam Abbing's blog on topics relating to the synergy between branding, innovation and design. Erik is a consultant (www.zilverinnovation.com), teacher (www.io.tudelft.nl), and frequent speaker on the topic of Brand Driven Innovation. He is also the author of the book by the same title, to appear in autumn 2010 at www.avabooks.ch. For inquiries, contact erik at erik at zilverinnovation.com