Posts Tagged ‘human centred branding’
human centred branding as platform for innovation
human centred branding as platform for innovation

This blog hasn’t gotten much of my attention lately but that doesn’t mean I have been idle. To the contrary, I’ve been extremely productive this first half of 2009. I’ve just found other ways to express myself than through this blog. One of these is twitter, where you can follow me. I’ve met some great [...]


about this blog
this is Erik Roscam Abbing's blog on topics relating to the synergy between branding, innovation and design. Erik is a consultant (www.zilverinnovation.com), teacher (www.io.tudelft.nl), and frequent speaker on the topic of Brand Driven Innovation. He is also the author of the book by the same title, to appear in autumn 2010 at www.avabooks.ch. For inquiries, contact erik at erik at zilverinnovation.com
Erik twitters:
Erik is reading
Image of Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality
Image of Opposable Mind: Winning Through Integrative Thinking
Image of Managing as Designing
Image of Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
Image of The Design of Business: Why Design Thinking is the Next Competitive Advantage
Image of The Fundamentals of Design Management
Image of Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (deluxe version)
my flickr pics
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