brand driven innovation where branding, innovation and design meet
Posts Tagged ‘erik roscam abbing’
book launch symposium
On Wednesday October 27th 2010 the official launch symposium for Erik’s book ‘brand driven innovation’ was held at the faculty of Industrial Design at the TU Delft. It was a very special, inspiring and exciting day, with around 150 great people attending: business partners, clients, friends, family, and colleagues from academia and practice. A great [...]
booklaunch october 27th
Since the spring of 2009 I’ve been working on my book ‘Brand Driven Innovation’ for AVA Academia. It has been a great adventure to write this book, and I am very proud that finally the work is done. It’s time to celebrate! Therefore I am organizing a launch symposium/party in the afternoon of Wednesday October [...]
human centred branding as platform for innovation
This blog hasn’t gotten much of my attention lately but that doesn’t mean I have been idle. To the contrary, I’ve been extremely productive this first half of 2009. I’ve just found other ways to express myself than through this blog. One of these is twitter, where you can follow me. I’ve met some great [...]
design management review article
Christa van Gessel and I wrote an article for this fall’s Future of Design Leadership edition of the Design Management Institute‘s Design Management Review . It’s partly based on our previously published article for DMI’s Paris ’08 Academic conference but it contains some nice new stuff as well. Download it here.
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