brand driven innovation where branding, innovation and design meet
Posts Tagged ‘design’
brand driven innovation presentation
Here’s a presentation that summarises the ideas behind Brand Driven Innovation and provides a concrete 4 step plan for action, including many examples. The presentation was held for a group of French CEO’s of a large mutual insurance fund.
I find myself thinking and talking a lot these days about what it takes for an organisation [...]
human centred branding as platform for innovation
This blog hasn’t gotten much of my attention lately but that doesn’t mean I have been idle. To the contrary, I’ve been extremely productive this first half of 2009. I’ve just found other ways to express myself than through this blog. One of these is twitter, where you can follow me. I’ve met some great [...]
design as strategic resource
Just before my very well deserved 2 week christmas break I held a presentation for Trespa international’s executive board and their top 50 managers on the significance of design as a strategic resource to build brands. I’ve been involved with Trespa for the past 10 years and the way they’ve used design to boost their [...]
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Thanks for a great evening go to @roscamabbing and @designthinkers (hope you've had a safe trip into the woids, too ;) Next stop London :)1 hour ago from foursquare
@wimrampen To what on the 5th Oct are you referring? cc @roscamabbing @designthinkers17 hours ago from TweetDeck
@GrahamHill do I understand correctly that you will join @roscamabbing ,@designthinkers and me on October 5th? ;)1 day ago from TweetDeck
Last stop before reuniting with @roscamabbing in Rotterdam. Social Media intro seminar tomorrow (@ McD near Dutch boarder)1 day ago from foursquare
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