Posts Tagged ‘design thinking’
design transitions interview: design as working ethos
design transitions interview: design as working ethos

This post is a copy of an interview I did for Emma Jefferies‘ great project ‘Design Transitions’. The project explores transitions that are currently happening in design practice and features ‘untold stories of innovative design practices from around the world’. Many more interviews on the website, but here’s ours: 1. Tell us about Zilver Innovation’s […]

Design the new Business Trailer
Design the new Business Trailer

As I wrote about in the previous post, this summer my company Zilver innovation and 6 students from the Strategic Product Design master at the TU Delft are making a documentary, entitled ‘Design the new Business‘. And we are making progress!! Check out the trailer here, and let us know what you think on www.designthenewbusiness.com […]

Design the new Business
Design the new Business

This summer my company Zilver innovation and 6 students from the Strategic Product Design master at the TU Delft have embarked on quite a little adventure. We are making a documentary, entitled ‘Design the new Business‘. The idea of the documentary was born when I had the opportunity to host 6 of the best students […]

book launch symposium
book launch symposium

On Wednesday October 27th 2010 the official launch symposium for Erik’s book ‘brand driven innovation’ was held at the faculty of Industrial Design at the TU Delft. It was a very special, inspiring and exciting day, with around 150 great people attending: business partners, clients, friends, family, and colleagues from academia and practice. A great […]

booklaunch october 27th
booklaunch october 27th

Since the spring of 2009 I’ve been working on my book ‘Brand Driven Innovation’ for AVA Academia. It has been a great adventure to write this book, and I am very proud that finally the work is done. It’s time to celebrate! Therefore I am organizing a launch symposium/party in the afternoon of Wednesday October […]

human centred branding as platform for innovation
human centred branding as platform for innovation

This blog hasn’t gotten much of my attention lately but that doesn’t mean I have been idle. To the contrary, I’ve been extremely productive this first half of 2009. I’ve just found other ways to express myself than through this blog. One of these is twitter, where you can follow me. I’ve met some great […]

guest post by Jan Buijs
guest post by Jan Buijs

Here’s what prof. Dr. Jan Buijs wrote on the DMI conference. We spent the week with him, he’s a great guy and a veteran in all that concerns design, innovation, creativity and education. Summary Design Thinking DMI conferences Paris, April 2008 JB thoughts/ideas/concepts/…. after three days of Paris brain crunching. Both the academic conference on […]

Ask not what design thinking is, ask what it can do for your client.
Ask not what design thinking is, ask what it can do for your client.

Both at the academic and the business DMI conference in Paris this week speakers were very keen on defining design thinking. From an academic point of view, this is quite understandable: epistemologically (wow!) there’s some very interesting stuff happening when a designer/creative puts his teeth in a problem. (See many articles by Roger Martin on […]


about this blog
this is Erik Roscam Abbing's blog on topics relating to the synergy between branding, innovation and design. Erik is a consultant (www.zilverinnovation.com), teacher (www.io.tudelft.nl), and frequent speaker on the topic of Brand Driven Innovation. He is also the author of the book by the same title, to appear in autumn 2010 at www.avabooks.ch. For inquiries, contact erik at erik at zilverinnovation.com
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