brand driven innovation where branding, innovation and design meet
Posts Tagged ‘design management’
book launch symposium
On Wednesday October 27th 2010 the official launch symposium for Erik’s book ‘brand driven innovation’ was held at the faculty of Industrial Design at the TU Delft. It was a very special, inspiring and exciting day, with around 150 great people attending: business partners, clients, friends, family, and colleagues from academia and practice. A great [...]
design your business
A presentation on touch point orchestration, multi disciplinary design and the customer journey, I did for Syntens yesterday: Design your business View more presentations from Erik Roscam Abbing.
human centred branding as platform for innovation
This blog hasn’t gotten much of my attention lately but that doesn’t mean I have been idle. To the contrary, I’ve been extremely productive this first half of 2009. I’ve just found other ways to express myself than through this blog. One of these is twitter, where you can follow me. I’ve met some great [...]
innovation strategies, concept cars and bionic jellyfish
For my Module Coordinator job at Eurib’s design management program I invited Festo‘s manager of corporate design, Markus Fischer as a guest lecturer. Markus does a nice job of managing the corporate identity of a this large (12.800 FTE) German multinational, but that’s not why I invited him. He also manages Festo’s Bionic Learning Network. [...]
an open letter to design management students
Dear student, You are lucky. You are studying design management. One of the most exciting, inspiring, relevant and rich fields of study one can imagine. You have tremendously rich resources to support you: books, blogs, conferences, teachers and practitioners. Hell, if you’re lucky, you even have a great job lined up for you in the [...]
guest post by Jan Buijs
Here’s what prof. Dr. Jan Buijs wrote on the DMI conference. We spent the week with him, he’s a great guy and a veteran in all that concerns design, innovation, creativity and education. Summary Design Thinking DMI conferences Paris, April 2008 JB thoughts/ideas/concepts/…. after three days of Paris brain crunching. Both the academic conference on [...]
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