Posts Tagged ‘consumer journey’
Some first insights on service design
Some first insights on service design

Based on one of the tracks at the DMI academic conference in Paris this April, the latest issue of the Design Management Review (which is a special issue on service design) ,and an earlier hunch on the relevance of BDI to service design and vice versa, I will share with you some of the insights [...]

May 19, 2008 | 4 Comments »

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this is Erik Roscam Abbing's blog on topics relating to the synergy between branding, innovation and design. Erik is a consultant (www.zilverinnovation.com), teacher (www.io.tudelft.nl), and frequent speaker on the topic of Brand Driven Innovation. He is also the author of the book by the same title, to appear in autumn 2010 at www.avabooks.ch. For inquiries, contact erik at erik at zilverinnovation.com
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