
On Wednesday October 27th 2010 the official launch symposium for Erik’s book ‘brand driven innovation’ was held at the faculty of Industrial Design at the TU Delft. It was a very special, inspiring and exciting day, with around 150 great people attending: business partners, clients, friends, family, and colleagues from academia and practice. A great [...]

There’s another nice summary of the DMI paris conference at molecular’s blog, by Brian Gillespie. Go see!
At the Design Management Institute‘s Academic Conference in Paris this april I will be presenting a paper on Brand Driven Innovation, co-authored by Christa van Gessel. It includes our latest insights gained from research and projects at Zilver. It builds on my 2005 dissertation, but goes much further in the specifics of BDI, including its [...]