brand driven innovation where branding, innovation and design meet
Posts Tagged ‘branding’
design your business
A presentation on touch point orchestration, multi disciplinary design and the customer journey, I did for Syntens yesterday:
Design your business
View more presentations from Erik Roscam Abbing.
human centred branding as platform for innovation
This blog hasn’t gotten much of my attention lately but that doesn’t mean I have been idle. To the contrary, I’ve been extremely productive this first half of 2009. I’ve just found other ways to express myself than through this blog. One of these is twitter, where you can follow me. I’ve met some great [...]
innovation strategies, concept cars and bionic jellyfish
For my Module Coordinator job at Eurib’s design management program I invited Festo’s manager of corporate design, Markus Fischer as a guest lecturer. Markus does a nice job of managing the corporate identity of a this large (12.800 FTE) German multinational, but that’s not why I invited him. He also manages Festo’s Bionic Learning Network. [...]
design as strategic resource
Just before my very well deserved 2 week christmas break I held a presentation for Trespa international’s executive board and their top 50 managers on the significance of design as a strategic resource to build brands. I’ve been involved with Trespa for the past 10 years and the way they’ve used design to boost their [...]
Some first insights on service design
Based on one of the tracks at the DMI academic conference in Paris this April, the latest issue of the Design Management Review (which is a special issue on service design) ,and an earlier hunch on the relevance of BDI to service design and vice versa, I will share with you some of the insights [...]
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Thanks for a great evening go to @roscamabbing and @designthinkers (hope you've had a safe trip into the woids, too ;) Next stop London :)1 hour ago from foursquare
@wimrampen To what on the 5th Oct are you referring? cc @roscamabbing @designthinkers17 hours ago from TweetDeck
@GrahamHill do I understand correctly that you will join @roscamabbing ,@designthinkers and me on October 5th? ;)1 day ago from TweetDeck
Last stop before reuniting with @roscamabbing in Rotterdam. Social Media intro seminar tomorrow (@ McD near Dutch boarder)1 day ago from foursquare
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