
Since the spring of 2009 I’ve been working on my book ‘Brand Driven Innovation’ for AVA Academia. It has been a great adventure to write this book, and I am very proud that finally the work is done. It’s time to celebrate! Therefore I am organizing a launch symposium/party in the afternoon of Wednesday October [...]

Just before my very well deserved 2 week christmas break I held a presentation for Trespa international‘s executive board and their top 50 managers on the significance of design as a strategic resource to build brands. I’ve been involved with Trespa for the past 10 years and the way they’ve used design to boost their [...]