Posts Tagged ‘brand’
booklaunch october 27th
booklaunch october 27th

Since the spring of 2009 I’ve been working on my book ‘Brand Driven Innovation’ for AVA Academia. It has been a great adventure to write this book, and I am very proud that finally the work is done. It’s time to celebrate! Therefore I am organizing a launch symposium/party in the afternoon of Wednesday October [...]

design as strategic resource
design as strategic resource

Just before my very well deserved 2 week christmas break I held a presentation for Trespa international‘s executive board and their top 50 managers on the significance of design as a strategic resource to build brands. I’ve been involved with Trespa for the past 10 years and the way they’ve used design to boost their [...]


about this blog
this is Erik Roscam Abbing's blog on topics relating to the synergy between branding, innovation and design. Erik is a consultant (www.zilverinnovation.com), teacher (www.io.tudelft.nl), and frequent speaker on the topic of Brand Driven Innovation. He is also the author of the book by the same title, to appear in autumn 2010 at www.avabooks.ch. For inquiries, contact erik at erik at zilverinnovation.com
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Erik is reading
Image of Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality
Image of Opposable Mind: Winning Through Integrative Thinking
Image of Managing as Designing
Image of Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
Image of The Design of Business: Why Design Thinking is the Next Competitive Advantage
Image of The Fundamentals of Design Management
Image of Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (deluxe version)
my flickr pics
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