Posts Tagged ‘brand driven innovation’
book launch symposium
book launch symposium

On Wednesday October 27th 2010 the official launch symposium for Erik’s book ‘brand driven innovation’ was held at the faculty of Industrial Design at the TU Delft. It was a very special, inspiring and exciting day, with around 150 great people attending: business partners, clients, friends, family, and colleagues from academia and practice. A great […]

brand driven innovation presentation
brand driven innovation presentation

Here’s a presentation that summarises the ideas behind Brand Driven Innovation and provides a concrete 4 step plan for action, including many examples. The presentation was held for a group of French CEO’s of a large mutual insurance fund. I find myself thinking and talking a lot these days about what it takes for an […]

human centred branding as platform for innovation
human centred branding as platform for innovation

This blog hasn’t gotten much of my attention lately but that doesn’t mean I have been idle. To the contrary, I’ve been extremely productive this first half of 2009. I’ve just found other ways to express myself than through this blog. One of these is twitter, where you can follow me. I’ve met some great […]

innovation strategies, concept cars and bionic jellyfish
innovation strategies, concept cars and bionic jellyfish

For my Module Coordinator job at Eurib’s design management program I invited Festo‘s manager of corporate design, Markus Fischer as a guest lecturer. Markus does a nice job of managing the corporate identity of a this large (12.800 FTE) German multinational, but that’s not why I invited him. He also manages Festo’s Bionic Learning Network. […]

design as strategic resource
design as strategic resource

Just before my very well deserved 2 week christmas break I held a presentation for Trespa international‘s executive board and their top 50 managers on the significance of design as a strategic resource to build brands. I’ve been involved with Trespa for the past 10 years and the way they’ve used design to boost their […]

design management review article
design management review article

Christa van Gessel and I wrote an article for this fall’s Future of Design Leadership edition of the Design Management Institute‘s  Design Management Review . It’s partly based on our previously published article for DMI’s Paris ’08 Academic conference but it contains some nice new stuff as well. Download it here.

interview
interview

here’s an interview I did with Rik Wuts and Andre Weenink as part of their Klatergoud project: 18 minutes Klatergoud #1 from Rik Wuts on Vimeo.

new article

At the Design Management Institute‘s Academic Conference in Paris this april I will be presenting a paper on Brand Driven Innovation, co-authored by Christa van Gessel. It includes our latest insights gained from research and projects at Zilver. It builds on my 2005 dissertation, but goes much further in the specifics of BDI, including its […]

design strategy student project for philips

I’m very proud of my strategic product design students from TU Delft who presented the results of three months of work to a very senior jury from Philips Global Marketing last friday. The assignment Tijs Timmerman of Philips and I gave the students was extremely challenging and proved to be a great case in point […]


about this blog
this is Erik Roscam Abbing's blog on topics relating to the synergy between branding, innovation and design. Erik is a consultant (www.zilverinnovation.com), teacher (www.io.tudelft.nl), and frequent speaker on the topic of Brand Driven Innovation. He is also the author of the book by the same title, to appear in autumn 2010 at www.avabooks.ch. For inquiries, contact erik at erik at zilverinnovation.com
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