brand driven innovation where branding, innovation and design meet
Posts Tagged ‘brand driven innovation’
brand driven innovation presentation
Here’s a presentation that summarises the ideas behind Brand Driven Innovation and provides a concrete 4 step plan for action, including many examples. The presentation was held for a group of French CEO’s of a large mutual insurance fund.
I find myself thinking and talking a lot these days about what it takes for an organisation [...]
human centred branding as platform for innovation
This blog hasn’t gotten much of my attention lately but that doesn’t mean I have been idle. To the contrary, I’ve been extremely productive this first half of 2009. I’ve just found other ways to express myself than through this blog. One of these is twitter, where you can follow me. I’ve met some great [...]
innovation strategies, concept cars and bionic jellyfish
For my Module Coordinator job at Eurib’s design management program I invited Festo’s manager of corporate design, Markus Fischer as a guest lecturer. Markus does a nice job of managing the corporate identity of a this large (12.800 FTE) German multinational, but that’s not why I invited him. He also manages Festo’s Bionic Learning Network. [...]
design as strategic resource
Just before my very well deserved 2 week christmas break I held a presentation for Trespa international’s executive board and their top 50 managers on the significance of design as a strategic resource to build brands. I’ve been involved with Trespa for the past 10 years and the way they’ve used design to boost their [...]
design management review article
Christa van Gessel and I wrote an article for this fall’s Future of Design Leadership edition of the Design Management Institute’s Design Management Review . It’s partly based on our previously published article for DMI’s Paris ‘08 Academic conference but it contains some nice new stuff as well. Download it here.
interview
here’s an interview I did with Rik Wuts and Andre Weenink as part of their Klatergoud project:
18 minutes Klatergoud #1 from Rik Wuts on Vimeo.
new article
At the Design Management Institute’s Academic Conference in Paris this april I will be presenting a paper on Brand Driven Innovation, co-authored by Christa van Gessel. It includes our latest insights gained from research and projects at Zilver. It builds on my 2005 dissertation, but goes much further in the specifics of BDI, including its [...]
design strategy student project for philips
I’m very proud of my strategic product design students from TU Delft who presented the results of three months of work to a very senior jury from Philips Global Marketing last friday. The assignment Tijs Timmerman of Philips and I gave the students was extremely challenging and proved to be a great case in point [...]
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Thanks for a great evening go to @roscamabbing and @designthinkers (hope you've had a safe trip into the woids, too ;) Next stop London :)53 minutes ago from foursquare
@wimrampen To what on the 5th Oct are you referring? cc @roscamabbing @designthinkers16 hours ago from TweetDeck
@GrahamHill do I understand correctly that you will join @roscamabbing ,@designthinkers and me on October 5th? ;)1 day ago from TweetDeck
Last stop before reuniting with @roscamabbing in Rotterdam. Social Media intro seminar tomorrow (@ McD near Dutch boarder)1 day ago from foursquare
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