brand driven innovation where branding, innovation and design meet
creative company conference evaluation
For a good conference you need a good topic, a good line up of speakers, a good conference format, a good venue and a good audience. The creative company conference that was held on april 1st 2008 in het Muziekgebouw in Amsterdam, organised by Rudolf van Wezel of Bis Publishers and Ravi Naidoo of the [...]
new article
At the Design Management Institute‘s Academic Conference in Paris this april I will be presenting a paper on Brand Driven Innovation, co-authored by Christa van Gessel. It includes our latest insights gained from research and projects at Zilver. It builds on my 2005 dissertation, but goes much further in the specifics of BDI, including its [...]
Two point oh yes versus two point oh no
For one of our clients at Zilver (with Ralf Beuker and Edwin Rooseman). we’re mapping the mechanisms behind corporate blogging and other corporate 2.0 initiatives. We’re looking for the balance between (design) research opportunities on the one hand (getting to know the end user through meaningful online interactions) and marketing/communication opportunities on the other (showing [...]
design strategy student project for philips
I’m very proud of my strategic product design students from TU Delft who presented the results of three months of work to a very senior jury from Philips Global Marketing last friday. The assignment Tijs Timmerman of Philips and I gave the students was extremely challenging and proved to be a great case in point [...]
touchpoint orchestration
The goal of Design management is not touchpoint consistency but touchpoint harmony. Consistency is an orchestra with only violins. What I put my money on is touchpoint orchestration: striving for harmony in the total touchpoint experience.
is ‘the best idea of the netherlands’ such a good idea?
This saturday I was supposed to be at the opening of the Dutch Design Awards (see post by Walter Amerika) in Eindhoven, but I couldn’t make it. Coincidence (not luck) made me stumble upon a somewhat related award ceremony on prime time television in the form of the final of ‘het beste idee van Nederland‘ [...]
some links
Now I’ve got some catching up to do on this blog so here is some other stuff I want you to take a look at. First of all, industrial design engineering at the Delft University of Technology is counted among the best design schools in the world by business week. Plus there is explicit mention [...]
to meet in the middle
Here’s something that gives a nice summary of what I’ve been up to lately. I first shared this little model last friday during the two lectures I had the honour to give that day (great planning eh?). One lecture was for brand managers and was called ‘why brands need products’. The other one was for [...]
eurib’s master of design management
Here’s a short one: I am proud to be involved in Eurib’s Master of Design Management programme as module coordinator, together with Gert Kootstra, Frans Joziasse, Jos van der Zwaal and Rik Riezebos. With Rik I’m responsible for the part of the programme that deals with design management in relationship to branding & product development. [...]
zen and the art of being ill
I was at home the past couple of days. Doctor’s orders. I’m ill just about once every 87 years so I don’t fight it. Once past that first day of actually feeling bad and having to reschedule all your meetings it’s actually not all that bad: I found myself in the middle of an ocean [...]
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