brand driven innovation where branding, innovation and design meet
design as strategic resource
Just before my very well deserved 2 week christmas break I held a presentation for Trespa international’s executive board and their top 50 managers on the significance of design as a strategic resource to build brands. I’ve been involved with Trespa for the past 10 years and the way they’ve used design to boost their [...]
an open letter to design management students
Dear student,
You are lucky. You are studying design management. One of the most exciting, inspiring, relevant and rich fields of study one can imagine. You have tremendously rich resources to support you: books, blogs, conferences, teachers and practitioners. Hell, if you’re lucky, you even have a great job lined up for you in the future. [...]
Zilver client wins two awards in one week!
Our client NLISIS (pronounced Analysis) has won both a Design Management Europe Award and a Dutch Design Award last week. With the DME award NLISIS was recognised for their outstanding use of design management for a start up company. Zilver had the honour to both develop the NLISIS brand and their design strategy right form [...]
design management review article
Christa van Gessel and I wrote an article for this fall’s Future of Design Leadership edition of the Design Management Institute’s Design Management Review . It’s partly based on our previously published article for DMI’s Paris ‘08 Academic conference but it contains some nice new stuff as well. Download it here.
interview
here’s an interview I did with Rik Wuts and Andre Weenink as part of their Klatergoud project:
18 minutes Klatergoud #1 from Rik Wuts on Vimeo.
Some first insights on service design
Based on one of the tracks at the DMI academic conference in Paris this April, the latest issue of the Design Management Review (which is a special issue on service design) ,and an earlier hunch on the relevance of BDI to service design and vice versa, I will share with you some of the insights [...]
dmi conference summary
There’s another nice summary of the DMI paris conference at molecular’s blog, by Brian Gillespie. Go see!
defining the designer of 2015
here is a nice survey for you all to take part in. It will sharpen your mind with regards to the role of design and designers in the future. The survey is initiated by AIGA (the american BNO) and Adobe. Results will be posted by june 2008 under the same link.
guest post by Jan Buijs
Here’s what prof. Dr. Jan Buijs wrote on the DMI conference. We spent the week with him, he’s a great guy and a veteran in all that concerns design, innovation, creativity and education.
Summary Design Thinking
DMI conferences Paris, April 2008
JB thoughts/ideas/concepts/…. after three days of Paris brain crunching. Both the academic conference on design thinking as [...]
Ask not what design thinking is, ask what it can do for your client.
Both at the academic and the business DMI conference in Paris this week speakers were very keen on defining design thinking. From an academic point of view, this is quite understandable: epistemologically (wow!) there’s some very interesting stuff happening when a designer/creative puts his teeth in a problem. (See many articles by Roger Martin on [...]
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ccErik twitters:
Thanks for a great evening go to @roscamabbing and @designthinkers (hope you've had a safe trip into the woids, too ;) Next stop London :)37 minutes ago from foursquare
@wimrampen To what on the 5th Oct are you referring? cc @roscamabbing @designthinkers16 hours ago from TweetDeck
@GrahamHill do I understand correctly that you will join @roscamabbing ,@designthinkers and me on October 5th? ;)1 day ago from TweetDeck
Last stop before reuniting with @roscamabbing in Rotterdam. Social Media intro seminar tomorrow (@ McD near Dutch boarder)1 day ago from foursquare
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