brand driven innovation where branding, innovation and design meet

    design transitions interview: design as working ethos

    design transitions interview: design as working ethos

    This post is a copy of an interview I did for Emma Jefferies‘ great project ‘Design Transitions’. The project explores transitions that are currently happening in design practice and features ‘untold stories of innovative design practices from around the world’. Many more interviews on the website, but here’s ours: 1. Tell us about Zilver Innovation’s […]

    March 6th: release of Design the new Business

    March 6th: release of Design the new Business

    On march 6th (tomorrow) our documentary Design the new Business will be released online to be viewed by anyone who has 38 minutes to spare and is interested. After officially screening the movie for a few months it is now time to let it go and to open up! This review is to celebrate that […]

    Design the new Business Trailer

    Design the new Business Trailer

    As I wrote about in the previous post, this summer my company Zilver innovation and 6 students from the Strategic Product Design master at the TU Delft are making a documentary, entitled ‘Design the new Business‘. And we are making progress!! Check out the trailer here, and let us know what you think on www.designthenewbusiness.com […]

    Design the new Business

    Design the new Business

    This summer my company Zilver innovation and 6 students from the Strategic Product Design master at the TU Delft have embarked on quite a little adventure. We are making a documentary, entitled ‘Design the new Business‘. The idea of the documentary was born when I had the opportunity to host 6 of the best students […]

    Customer Journey Mapping

    Customer Journey Mapping

    In virtually every branding, service design or innovation strategy project Zilver does, customer journey mapping plays a central role. It’s a highly versatile framework that invites project teams to ask the right questions and find the right answers. It plays a role in several points in the project: 1. at the beginning, to assess what […]

    Guest post: BDI Book review

    Guest post: BDI Book review

    This is a guest post written by Rik Wuts, originally published at his blog Klatergoud. A couple of weeks back I was a guest at the launch of Brand Driven Innovation – written by Erik Roscam Abbing (who, way back when, was my teacher and later mentor at university) about, you guessed it: brand driven innovation. […]

    new 7daysinmylife.com demo
    new 7daysinmylife.com demo

    Check out our new www.7daysinmylife.com demo, explaining how our online user insight instrument works, both from the researcher’s and the participant’s point of view.

    the relaunch of branddriveninnovation.com
    the relaunch of branddriveninnovation.com

    Hello! Long time no see! This blog is celebrating over one year of silence because I’ve been focussing all my writing energy, and all my spare time on a book. The book is aptly called ‘Brand Driven Innovation’, is published by AVA Academia under their Advanced Design Management Series, and will be available by the […]

    human centred branding as platform for innovation
    human centred branding as platform for innovation

    This blog hasn’t gotten much of my attention lately but that doesn’t mean I have been idle. To the contrary, I’ve been extremely productive this first half of 2009. I’ve just found other ways to express myself than through this blog. One of these is twitter, where you can follow me. I’ve met some great […]

    creative company conference 2009 report
    creative company conference 2009 report

    The Creative Company Conference is an event that has the potential to become one of the leading gatherings of creative minds in Europe, if it will have the courage to harness the energy and creativity of its attendees. Yesterday I attended the second edition of the Creative Company Conference in Amsterdam. Those who know me […]

    7daysinmylife.com
    7daysinmylife.com

    Brands give guidance to innovation if they are rooted in a thorough understanding of the stakeholders of that brand. That’s why I’m more and more involved in researching these stakeholders in a way that leads to actionable, inspiring and authentic insights. In effect, this comes down to digging deep into the lives of both people […]

    creative company conference 2009
    creative company conference 2009

    I found last year’s Creative Company Conference in Amsterdam a very worthwhile experience. An energetic bunch of speakers, a great venue, a pleasant crowd and sufficient new ideas and insights to last me, well, a month at least ;-). So I’m looking forward to attending this year’s edition as well. It takes place on Tuesday […]

    new brand relationship model
    new brand relationship model

    Based on a friday afternoon twitter discussion with Ralf Beuker and Patrick Lerou plus some recent experiences with clients and previous discussions with Guido Stompff and Ralf, I decided to add some depth to the model that we @Zilver have been using for a while now. The model basically depicts our way of looking at […]

    innovation strategies, concept cars and bionic jellyfish
    innovation strategies, concept cars and bionic jellyfish

    For my Module Coordinator job at Eurib’s design management program I invited Festo‘s manager of corporate design, Markus Fischer as a guest lecturer. Markus does a nice job of managing the corporate identity of a this large (12.800 FTE) German multinational, but that’s not why I invited him. He also manages Festo’s Bionic Learning Network. […]

    design as strategic resource
    design as strategic resource

    Just before my very well deserved 2 week christmas break I held a presentation for Trespa international‘s executive board and their top 50 managers on the significance of design as a strategic resource to build brands. I’ve been involved with Trespa for the past 10 years and the way they’ve used design to boost their […]

    an open letter to design management students
    an open letter to design management students

    Dear student, You are lucky. You are studying design management. One of the most exciting, inspiring, relevant and rich fields of study one can imagine. You have tremendously rich resources to support you: books, blogs, conferences, teachers and practitioners. Hell, if you’re lucky, you even have a great job lined up for you in the […]


    about this blog
    this is Erik Roscam Abbing's blog on topics relating to the synergy between branding, innovation and design. Erik is a consultant (www.zilverinnovation.com), teacher (www.io.tudelft.nl), and frequent speaker on the topic of Brand Driven Innovation. He is also the author of the book by the same title, to appear in autumn 2010 at www.avabooks.ch. For inquiries, contact erik at erik at zilverinnovation.com
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