Comments for brand driven innovation

Comment on 7daysinmylife.com by Matt Currie

Matt Currie — Fri, 11 Dec 2009 03:53:39 +0000

Very interested – may have a project starting early 2010 where I could really use something like this. Please email me if this is a possibility.

Comment on 7daysinmylife.com by 7daysinmylife.com « This is Service Design Thinking

7daysinmylife.com « This is Service Design Thinking — Tue, 10 Nov 2009 08:50:06 +0000

[...] See this for more details and download a full brochure here: [...]

Comment on 7daysinmylife.com by erik

erik — Tue, 22 Sep 2009 21:15:22 +0000

addendum:

we have found a second licencee in Tennyson Pinheiro of the Brazilian service innovation company Design Loyalty. (http://www.designloyalty.com.br/)

We are now working with two great partners from opposing ends of the planet and the first projects are taking off!

Comment on human centred branding as platform for innovation by erik roscam abbing

erik roscam abbing — Tue, 18 Aug 2009 12:09:17 +0000

Hi Lipi,

always focus on the product. Better yet, focus on what that product does to the people who use it. Your brand is about establishing a relationship with your users so start with understanding them and what they value and dream about.

good luck!

Comment on human centred branding as platform for innovation by Lipi

Lipi — Mon, 03 Aug 2009 10:38:37 +0000

Hi Erik,

I am Lipi, working as a design manager in Whirlpool, New delhi…. I must say ur presentation was impressive & BMW was certainly the rt case study to choose.

I am wondering after seeing ur presentation that if you could give example of another brand growing brand which is not as premier & established as BMW, and is not able to deliver perfectly on all paramteres of Human centric branding so as to satisfy the consumer completely.

Where shd a design consultant advice that brand to focus on- the logo or the core benifit of the product?? your presenation is indeed thought provoking….
It was gr8 to see your work…

Regards
Lipi
lipipatel2005@gmail.com

Comment on Some first insights on service design by Volkswagen

Volkswagen — Thu, 23 Jul 2009 12:25:26 +0000

Great thanks
Cool blog

Comment on creative company conference 2009 report by erik roscam abbing

erik roscam abbing — Thu, 16 Jul 2009 06:49:12 +0000

Hi Henal,

it’s an annual conference, this was the second edition, but i’m sure there will be a third, somewhere in the spring of 2010 in Amsterdam. Keep an eye on http://www.creativecompanyconference.com!

cheers,
erik

Comment on creative company conference 2009 report by Henal

Henal — Thu, 16 Jul 2009 06:24:14 +0000

What a great event, such a range of speakers and your description of the benefits and rewards from each is very much informative. Is this an annual conference or are there likely to be more arranged for 2009?

Rgds
Henal

Comment on human centred branding as platform for innovation by Paul (from Idea Sandbox)

Paul (from Idea Sandbox) — Wed, 15 Jul 2009 14:10:29 +0000

Erik…

Nice work. Thank you for sharing.

What’s taking place on slide #46? What is that wheel? Very curious.

Thank you!

Paul

Comment on human centred branding as platform for innovation by Mario Vellandi

Mario Vellandi — Wed, 15 Jul 2009 08:35:15 +0000

Great job Erik!
Really love it, as it ties much of what I’ve learned from great marketing folks into a bigger model that includes design (often only subjectively spoken about from marketing people), and culture.
Ralf forwarded me one of your earlier papers on design management, which I hope to devour soon in addition to Esslinger’s “A Fine Line”.