15 – reflections on the book
This section enables you to critically reflect on what youâ€™ve learned, as well as to look forward and think about ways in which you can apply this new understanding.
see page 196 of BDI.
Go back and scan the six â€˜key insightsâ€™ lists that end each chapter.
What have you picked up from this book that really resonated with you, that really landed?
What parts were most useful for you, and what parts less?
Were the more theoretical parts of more interest to you or did you like the practical applications better?
Do you see how you will apply the thinking, the methods and the tools that were discussed in this book?
Do you think brand-driven innovation will help you, in your organisation, your studies, or your consultancy?
Upload your comments and reflections underneath and share with me and the other readers of the book and this blog what your experiences were.