8 – create your own method
Working through this exercise, you will learn to develop methods and tools based on a given challenge in a specific context and to learn to translate what you’ve learned from chapters 1 and 2 into a practical way of working.
see page 77 of BDI.
A small group of three – five people, a flip chart or a large sheet of paper, many post-it notes of different colours.
Individually, take ten minutes to write down on post-it notes what you think the purpose of the BDI method is; for example, ‘to make work more efficient’ or ‘to increase the value of the brand’. With the group, stick the post-its on one sheet and discuss them. See if you can make clusters of meaning, for example of ‘process efficiency’ or ‘brand meaning’.
With the group, brainstorm about all the ingredients you would need to reach the objectives of step 1; for example, ‘a shared vision’ or ‘R&D and marketing in the same boat’. Write each idea on a post-it and paste them on one or several sheets.
Discuss all the ingredients with the group and see if you can find clusters of ingredients; for example, ‘creating a shared language’ or ‘generating ideas’. Create a sheet for each cluster by moving the post-its.
See if you can find a logical order to the clusters; can you find a sequence in which they follow naturally on from one another? Do two clusters take place at the same time, perhaps? Paste the sheets onto the wall in the order that looks logical. On each cluster sheet, write down a concise summary of what takes place in that cluster.
Cut arrows from some other sheets that indicate how clusters follow on from each other. It may be the case that some arrows go back in time. In each arrow, write down what is needed to go from one cluster to the next.
You’re done! You’ve created your own brand-driven innovation method. Take a picture, post it here and join the discussion!