Welcome to the bdi book section of this website. This part features a discussion on Erik’s book, Brand Driven Innovation, for AVA academia by its readers. Please leave a note if you’ve read the book, I am very curious about your opinion. Also this section will feature the exercises that are presented in the book under the sub-pages of this section. Readers who have completed these exercises are invited to upload their results and to join the discussion.

And you can order the book here!

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  1. brand driven innovation » Archive

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    Jun 18, 2010 @ 3:02 pm


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about this blog
this is Erik Roscam Abbing's blog on topics relating to the synergy between branding, innovation and design. Erik is a consultant (, teacher (, and frequent speaker on the topic of Brand Driven Innovation. He is also the author of the book by the same title, to appear in autumn 2010 at For inquiries, contact erik at erik at
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