book
Welcome to the bdi book section of this website. This part features a discussion on Erik’s book, Brand Driven Innovation, for AVA academia by its readers. Please leave a note if you’ve read the book, I am very curious about your opinion. Also this section will feature the exercises that are presented in the book under the sub-pages of this section. Readers who have completed these exercises are invited to upload their results and to join the discussion.
And you can order the book here!
brand driven innovation » Archive
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Jun 18, 2010 @ 3:02 pm