Welcome to the bdi book section of this website. This part features a discussion on Erik’s book, Brand Driven Innovation, for AVA academia by its readers. Please leave a note if you’ve read the book, I am very curious about your opinion. Also this section will feature the exercises that are presented in the book under the sub-pages of this section. Readers who have completed these exercises are invited to upload their results and to join the discussion.
And you can order the book here!