Design the new Business Trailer

As I wrote about in the previous post, this summer my company Zilver innovation and 6 students from the Strategic Product Design master at the TU Delft are making a documentary, entitled ‘Design the new Business‘. And we are making progress!!

Check out the trailer here, and let us know what you think on !

Trailer – Design The New Business from dthenewb on Vimeo.


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about this blog
this is Erik Roscam Abbing's blog on topics relating to the synergy between branding, innovation and design. Erik is a consultant (, teacher (, and frequent speaker on the topic of Brand Driven Innovation. He is also the author of the book by the same title, to appear in autumn 2010 at For inquiries, contact erik at erik at
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