book launch symposium

On Wednesday October 27th 2010 the official launch symposium for Erik’s book ‘brand driven innovation’ was held at the faculty of Industrial Design at the TU Delft. It was a very special, inspiring and exciting day, with around 150 great people attending: business partners, clients, friends, family, and colleagues from academia and practice. A great mix! The 8 presenters are all featured in the book, and they made a great show of it, while Jos van der Zwaal was a very competent and praising master of ceremony.

Here’s the programme booklet:

Here’s my contribution to the day on slideshare. The other presentations will be compiled in a video, to be featured here ASAP.

Here’s my contribution, as filmed guerilla style by Marieke Rietbergen.

And here’s a flickr slide show of the afternoon. Click on the photo’s to read the description.

Created with Admarket’s flickrSLiDR.

To everyone who helped, spoke, or was there: thank you very very much! I was honoured, grateful and happy to be part of such a great group of people at such an inspiring event.

2 Responses Subscribe to comments

  1. The AVA Academia blog » Blog Archive » AVA talks to…Erik Roscam Abbing

    […] And my own booklaunch of course. Check out a report here: […]

    Nov 08, 2010 @ 1:13 pm

  2. The AVA Academia blog » Blog Archive » Brand-driven Innovation book launch!

    […] Erik Roscam Abbing’s presentation was the first, and he started by saying that he was preparing it the night before (as usual) and asked his wife what he should say. Her feeling was that he should summarise the concepts behind the book, because she had no idea what on earth brand-driven innovation was. He duly obliged with a 10 slide presentation, which you can view in full here. […]

    Nov 09, 2010 @ 12:35 pm


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about this blog
this is Erik Roscam Abbing's blog on topics relating to the synergy between branding, innovation and design. Erik is a consultant (, teacher (, and frequent speaker on the topic of Brand Driven Innovation. He is also the author of the book by the same title, to appear in autumn 2010 at For inquiries, contact erik at erik at
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