booklaunch october 27th

Since the spring of 2009 I’ve been working on my book ‘Brand Driven Innovation’ for AVA Academia. It has been a great adventure to write this book, and I am very proud that finally the work is done. It’s time to celebrate!

Therefore I am organizing a launch symposium/party in the afternoon of Wednesday October 27th, 2010.

I have asked some of the contributors to the book to take the floor and share their vision on the merging worlds of branding, innovation and design and how this affects their daily work. I believe it will become a very inspiring afternoon, with confirmed speakers like:

Jan Buijs (TU Delft)
Ralf Beuker (University of Muenster School of Design)
Guido Stompff (Océ)
Igor Kluin (Qurrent)
Aldo de Jong (Claro Partners)
Arne van Oosterom (Designthinkers)
Linda Knapen (DSM / NLISIS)
Judith van Zanten (Priva)
Jos van der Zwaal (host)

The symposium will take place in the Van der Grinten room, at the faculty of Industrial Design at the Delft University of Technology. We will kick off at 14:00 and finish with drinks and a toast at 17:00. You will have the opportunity to buy the book with a discount (and get an autograph of the author, if you like :-)).

The event is for invites only. If you haven’t received an e-mail invitation by september 29th, but you would like to come, please drop us a line, we have some extra space!

You can find more info about the book here.

I am looking forward to seeing you on October the 27th!

One Response Subscribe to comments

  1. Mario Vellandi

    Congrats Erik!

    Sep 30, 2010 @ 8:20 pm


− two = 6

about this blog
this is Erik Roscam Abbing's blog on topics relating to the synergy between branding, innovation and design. Erik is a consultant (, teacher (, and frequent speaker on the topic of Brand Driven Innovation. He is also the author of the book by the same title, to appear in autumn 2010 at For inquiries, contact erik at erik at
Erik twitters:
Erik is reading
my flickr pics
looking for something?