Here’s a presentation that summarises the ideas behind Brand Driven Innovation and provides a concrete 4 step plan for action, including many examples. The presentation was held for a group of French CEO’s of a large mutual insurance fund.
I find myself thinking and talking a lot these days about what it takes for an organisation to pro-actively grow, to live up to an ambition, or to make ideas come true, rather than re-actively ‘change’ to keep up with the times. Read this post by Martijn Linssen for example, that was based on a dialogue Martijn and I had on Twitter. This presentation tries to capture that rather philosophical train of thought in a number of statements that bring it down to the work floor.
I’m not one for bite-size pieces and one size fits all tools though. I want my work to be reflective and rich with ideas, and yes, maybe I want to confuse people a little. If people give me the feedback that I gave them a lot to think about (which the French did), I’m a happy camper. If I can then make a living turning that thinking into action (which I can) I’m an even happier camper.
Oh, and this might be the last post this summer because I’ll be away for a bit. Camping with the family.
I take this happy camper bit quite seriously indeed ;-).