Comments on: human centred branding as platform for innovation http://www.branddriveninnovation.com/2009/07/14/human-centred-branding-as-platform-for-innovation/ where branding, innovation and design meet Thu, 01 Dec 2011 14:28:18 +0000 hourly 1 http://wordpress.org/?v=3.3 By: erik roscam abbing http://www.branddriveninnovation.com/2009/07/14/human-centred-branding-as-platform-for-innovation/comment-page-1/#comment-2375 erik roscam abbing Tue, 18 Aug 2009 12:09:17 +0000 http://www.branddriveninnovation.com/?p=149#comment-2375 Hi Lipi, always focus on the product. Better yet, focus on what that product does to the people who use it. Your brand is about establishing a relationship with your users so start with understanding them and what they value and dream about. good luck! e. Hi Lipi,

always focus on the product. Better yet, focus on what that product does to the people who use it. Your brand is about establishing a relationship with your users so start with understanding them and what they value and dream about.

good luck!

e.

]]> By: Lipi http://www.branddriveninnovation.com/2009/07/14/human-centred-branding-as-platform-for-innovation/comment-page-1/#comment-2366 Lipi Mon, 03 Aug 2009 10:38:37 +0000 http://www.branddriveninnovation.com/?p=149#comment-2366 Hi Erik, I am Lipi, working as a design manager in Whirlpool, New delhi.... I must say ur presentation was impressive & BMW was certainly the rt case study to choose. I am wondering after seeing ur presentation that if you could give example of another brand growing brand which is not as premier & established as BMW, and is not able to deliver perfectly on all paramteres of Human centric branding so as to satisfy the consumer completely. Where shd a design consultant advice that brand to focus on- the logo or the core benifit of the product?? your presenation is indeed thought provoking.... It was gr8 to see your work... Regards Lipi lipipatel2005@gmail.com Hi Erik,

I am Lipi, working as a design manager in Whirlpool, New delhi…. I must say ur presentation was impressive & BMW was certainly the rt case study to choose.

I am wondering after seeing ur presentation that if you could give example of another brand growing brand which is not as premier & established as BMW, and is not able to deliver perfectly on all paramteres of Human centric branding so as to satisfy the consumer completely.

Where shd a design consultant advice that brand to focus on- the logo or the core benifit of the product?? your presenation is indeed thought provoking….
It was gr8 to see your work…

Regards
Lipi
lipipatel2005@gmail.com

]]> By: Paul (from Idea Sandbox) http://www.branddriveninnovation.com/2009/07/14/human-centred-branding-as-platform-for-innovation/comment-page-1/#comment-2344 Paul (from Idea Sandbox) Wed, 15 Jul 2009 14:10:29 +0000 http://www.branddriveninnovation.com/?p=149#comment-2344 Erik... Nice work. Thank you for sharing. What's taking place on slide #46? What is that wheel? Very curious. Thank you! Paul Erik…

Nice work. Thank you for sharing.

What’s taking place on slide #46? What is that wheel? Very curious.

Thank you!

Paul

]]> By: Mario Vellandi http://www.branddriveninnovation.com/2009/07/14/human-centred-branding-as-platform-for-innovation/comment-page-1/#comment-2343 Mario Vellandi Wed, 15 Jul 2009 08:35:15 +0000 http://www.branddriveninnovation.com/?p=149#comment-2343 Great job Erik! Really love it, as it ties much of what I've learned from great marketing folks into a bigger model that includes design (often only subjectively spoken about from marketing people), and culture. Ralf forwarded me one of your earlier papers on design management, which I hope to devour soon in addition to Esslinger's "A Fine Line". Great job Erik!
Really love it, as it ties much of what I’ve learned from great marketing folks into a bigger model that includes design (often only subjectively spoken about from marketing people), and culture.
Ralf forwarded me one of your earlier papers on design management, which I hope to devour soon in addition to Esslinger’s “A Fine Line”.

]]> By: Damian Kernahan http://www.branddriveninnovation.com/2009/07/14/human-centred-branding-as-platform-for-innovation/comment-page-1/#comment-2342 Damian Kernahan Tue, 14 Jul 2009 23:16:25 +0000 http://www.branddriveninnovation.com/?p=149#comment-2342 Hi Erik, what a great presentation and a great idea to take human centered design and apply it to branding. It had far more meaning than the usual brand presentations given by ad agencies. Well done Damian Hi Erik, what a great presentation and a great idea to take human centered design and apply it to branding. It had far more meaning than the usual brand presentations given by ad agencies.

Well done

Damian

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