brand driven innovation

Christa van Gessel and I wrote an article for this fall’s Future of Design Leadership edition of the Design Management Institute’s  Design Management Review . It’s partly based on our previously published article for DMI’s Paris ‘08 Academic conference but it contains some nice new stuff as well. Download it here.

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Tags: brand driven innovation, christa van gessel, design leadership, design management istitute, design management review, erik roscam abbing

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