Comments on: Some first insights on service design http://www.branddriveninnovation.com/2008/05/19/some-first-insights-on-service-design/ where branding, innovation and design meet Thu, 01 Dec 2011 14:28:18 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Volkswagen http://www.branddriveninnovation.com/2008/05/19/some-first-insights-on-service-design/comment-page-1/#comment-2354 Volkswagen Thu, 23 Jul 2009 12:25:26 +0000 http://www.branddriveninnovation.com/?p=72#comment-2354 Great thanks Cool blog :) Great thanks
Cool blog :)

]]> By: Qin http://www.branddriveninnovation.com/2008/05/19/some-first-insights-on-service-design/comment-page-1/#comment-2292 Qin Mon, 02 Feb 2009 17:51:41 +0000 http://www.branddriveninnovation.com/?p=72#comment-2292 Hi Erik, got to this blog via Ralf (thanks Ralf!) and I find these insights really interesting. I remember discussing where we should position branding in service design management at the early stage of my PhD research with my supervisors, but did we find it difficult! The relationship between branding and innovation itself is a big topic and hard to define... yet, I wonder what is your comments on experiential branding and all that stuff :) I found it really fresh to see some reflections from a different, yet related, background... anyway, keep good insights coming! I will be following ;-) Q Hi Erik,

got to this blog via Ralf (thanks Ralf!) and I find these insights really interesting. I remember discussing where we should position branding in service design management at the early stage of my PhD research with my supervisors, but did we find it difficult! The relationship between branding and innovation itself is a big topic and hard to define… yet, I wonder what is your comments on experiential branding and all that stuff :)

I found it really fresh to see some reflections from a different, yet related, background… anyway, keep good insights coming!

I will be following ;-)

Q

]]> By: erik roscam abbing http://www.branddriveninnovation.com/2008/05/19/some-first-insights-on-service-design/comment-page-1/#comment-2264 erik roscam abbing Mon, 06 Oct 2008 07:16:16 +0000 http://www.branddriveninnovation.com/?p=72#comment-2264 hi christina, thanks for your interest in my work. Your plan to look into volkswagen's Autostadt sounds sensible, except what I (as a product geek) would miss is the actual product touch points that would follow from that. Unless off course volkswagen has found a way to use the insights they gather from their visitors and use them for product innovation and design. You can download my latest article for the DMI Academic conference in Paris this year at: http://www.zilverinnovation.com/assets/downloads/brand_driven_innovation_dmi_08.pdf I will send you my ideas on an alternative to Davis and dunn's touchpoint wheel by mail. Good luck with your studies!! erik hi christina,

thanks for your interest in my work. Your plan to look into volkswagen’s Autostadt sounds sensible, except what I (as a product geek) would miss is the actual product touch points that would follow from that. Unless off course volkswagen has found a way to use the insights they gather from their visitors and use them for product innovation and design.

You can download my latest article for the DMI Academic conference in Paris this year at:
http://www.zilverinnovation.com/assets/downloads/brand_driven_innovation_dmi_08.pdf

I will send you my ideas on an alternative to Davis and dunn’s touchpoint wheel by mail.

Good luck with your studies!!
erik

]]> By: Christina Madsen http://www.branddriveninnovation.com/2008/05/19/some-first-insights-on-service-design/comment-page-1/#comment-2261 Christina Madsen Mon, 25 Aug 2008 10:40:12 +0000 http://www.branddriveninnovation.com/?p=72#comment-2261 Dear Erik Roscam Abbing, I am a Master student at Copenhagen Business School doing my dissertation in the area of brands, innovation and experiences. Currently I am in the phase of searching as much literature as possible on this topic. A preliminary idea is to look into Volkswagen's Autostadt as Experiential Marketing and look into brand touch points. I have found your research proposal on the internet 'Brand Driven Innovation (2005)' and I am very interested in the outcome. On this page (www.brandinnovation.com) you refer to an alternative to the traditional Brand Touch Point Wheel by Davis & Dunn (2002) is it possible to receive more information about your research? I look forward to your reply. Best regards Christina Madsen Denmark Email: chma03ac@student.cbs.dk Ph: 0045 20229597 Dear Erik Roscam Abbing,

I am a Master student at Copenhagen Business School doing my dissertation in the area of brands, innovation and experiences. Currently I am in the phase of searching as much literature as possible on this topic. A preliminary idea is to look into Volkswagen’s Autostadt as Experiential Marketing and look into brand touch points. I have found your research proposal on the internet ‘Brand Driven Innovation (2005)’ and I am very interested in the outcome. On this page (www.brandinnovation.com) you refer to an alternative to the traditional Brand Touch Point Wheel by Davis & Dunn (2002) is it possible to receive more information about your research?

I look forward to your reply.

Best regards

Christina Madsen
Denmark

Email: chma03ac@student.cbs.dk
Ph: 0045 20229597

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