new article

At the Design Management Institute‘s Academic Conference in Paris this april I will be presenting a paper on Brand Driven Innovation, co-authored by Christa van Gessel. It includes our latest insights gained from research and projects at Zilver. It builds on my 2005 dissertation, but goes much further in the specifics of BDI, including its scope, a refined methodology and a case study. Download it here and let me know what you think!

Mar 30, 2008 | Filed under and tagged with , , , , , .

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  1. André Weenink

    insightful! You made a giant leap into concreteness, well done! Many useful lumps of knowledge, directly applicable even in *our* field of brand interaction design.

    Mar 31, 2008 @ 10:09 pm


  2. erik roscam abbing

    thanks man, that’s great to hear. And for being the first to comment you will recieve a free bonus gift certificate giving you the right to 4 (four) hours of direct experience with bdi. But I could imagine that you’ve had your share…. :-)

    Mar 31, 2008 @ 10:18 pm


  3. André Weenink

    wow, that’s amazing. When can I start?

    Apr 01, 2008 @ 8:10 am


  4. Vol. 2: design-management.de

    24 hours/Day are not enough…

    I hope I’ll find the time to synthesise all what’s happening these days and squeeze some valuable (design management related) insights out of it for this blog; promised ;-)

    …Since there are too many conferences these days and simply too few hour…

    Apr 03, 2008 @ 11:02 pm


  5. erik roscam abbing

    sorry to overload you man…howabout i start one of these ‘management books on cd’ services so you can listen to it in your car…I’ll hire a lady with a sexy voice to keep you focused. ;-)

    Apr 03, 2008 @ 11:09 pm

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this is Erik Roscam Abbing's blog on topics relating to the synergy between branding, innovation and design. Erik is a consultant (www.zilverinnovation.com), teacher (www.io.tudelft.nl), and frequent speaker on the topic of Brand Driven Innovation. He is also the author of the book by the same title, to appear in autumn 2010 at www.avabooks.ch. For inquiries, contact erik at erik at zilverinnovation.com
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