new article

At the Design Management Institute’s Academic Conference in Paris this april I will be presenting a paper on Brand Driven Innovation, co-authored by Christa van Gessel. It includes our latest insights gained from research and projects at Zilver. It builds on my 2005 dissertation, but goes much further in the specifics of BDI, including its scope, a refined methodology and a case study. Download it here and let me know what you think!

Mar 30, 2008 | Filed under and tagged with , , , , , .

Tags: , , , , ,

5 Responses Subscribe to comments


  1. André Weenink

    insightful! You made a giant leap into concreteness, well done! Many useful lumps of knowledge, directly applicable even in *our* field of brand interaction design.

    Mar 31, 2008 @ 10:09 pm


  2. erik roscam abbing

    thanks man, that’s great to hear. And for being the first to comment you will recieve a free bonus gift certificate giving you the right to 4 (four) hours of direct experience with bdi. But I could imagine that you’ve had your share…. :-)

    Mar 31, 2008 @ 10:18 pm


  3. André Weenink

    wow, that’s amazing. When can I start?

    Apr 01, 2008 @ 8:10 am


  4. Vol. 2: design-management.de

    24 hours/Day are not enough…

    I hope I’ll find the time to synthesise all what’s happening these days and squeeze some valuable (design management related) insights out of it for this blog; promised ;-)

    …Since there are too many conferences these days and simply too few hour…

    Apr 03, 2008 @ 11:02 pm


  5. erik roscam abbing

    sorry to overload you man…howabout i start one of these ‘management books on cd’ services so you can listen to it in your car…I’ll hire a lady with a sexy voice to keep you focused. ;-)

    Apr 03, 2008 @ 11:09 pm

Reply

contact me
creative commons licence
downloadable content
institutes and organisations
my blogroll
partners and friends I work with
brand driven innovation
about this blog
this is Erik Roscam Abbing's blog on topics relating to the synergy between branding, innovation and design. Erik is a consultant (www.zilverinnovation.com), teacher (www.io.tudelft.nl), and frequent speaker on the topic of Brand Driven Innovation. He is also the author of the book by the same title, to appear in autumn 2010 at www.avabooks.ch. For inquiries, contact erik at erik at zilverinnovation.com
Erik twitters:
Refresh
iterationsiterations: Thanks for a great evening go to @roscamabbing and @designthinkers (hope you've had a safe trip into the woids, too ;) Next stop London :)
21 minutes ago from foursquare
grahamhillgrahamhill: @wimrampen To what on the 5th Oct are you referring? cc @roscamabbing @designthinkers
16 hours ago from TweetDeck
wimrampenwimrampen: @GrahamHill do I understand correctly that you will join @roscamabbing ,@designthinkers and me on October 5th? ;)
1 day ago from TweetDeck
iterationsiterations: Last stop before reuniting with @roscamabbing in Rotterdam. Social Media intro seminar tomorrow (@ McD near Dutch boarder)
1 day ago from foursquare
view more »
Erik is reading
Image of Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality
Image of Opposable Mind: Winning Through Integrative Thinking
Image of Managing as Designing
Image of Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
Image of The Design of Business: Why Design Thinking is the Next Competitive Advantage
Image of The Fundamentals of Design Management
Image of Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (deluxe version)
subscribe to this blog

Your email:

 

my flickr pics
user manual cards innovation and design guideline booklet innovation and design guideline booklet consumer journey poster project overview working with the brand circle working with the brand circle working with the brand circle
facebook friends
BDI on facebook
looking for something?