The iPhone has arrived!

And with Apple, you know it’s good. There’s no one like Apple when it comes to exceeding expectations. And keeping a promise. Man I love innovation!

keep track of this one, it will air later on. In the mean time, here are some previews. And this is the (really in your face) thruth that great brands and great innovations drive the economy. The part where the graphs split is where jobs held his key-note speech on Macworld.

Jan 09, 2007 | Filed under .

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  1. Rik

    Ha! Hij is fijn he? Heb ook twee uur lang als een idioot Engadget zitten refreshen :-)

    Hier zou je een leuke case-study van kunnen maken om het een en ander over BDI hard te maken denk ik…

    Jan 09, 2007 @ 11:57 pm


  2. Administrator

    I think that might just be my next post!

    Jan 10, 2007 @ 5:29 pm

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this is Erik Roscam Abbing's blog on topics relating to the synergy between branding, innovation and design. Erik is a consultant (www.zilverinnovation.com), teacher (www.io.tudelft.nl), and frequent speaker on the topic of Brand Driven Innovation. He is also the author of the book by the same title, to appear in autumn 2010 at www.avabooks.ch. For inquiries, contact erik at erik at zilverinnovation.com
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