Here are some one liners to interpret and think about, based on ‘the experience of everyday things’ seminar at the industrial design faculty in Delft last thursday, featuring Donald Norman, Josephine Green of Philips, Henk Jansen of Indes and Paul Hekkert of the school:
- from technological innovation to social innovation
- transforming identity into meaning
- multidisciplinarity in design is like orchestra music
- curiosity, impatience and the need for social interaction are universal human values
- the principles of human nature should be at the center of design
- design for similarities rather than for differences
- with increasing product autonomy, the real intelligence is required of the designer
- design as opportunity seeking rather than problem solving
- time and space: new luxury or old universal values?
I like these design-haiku’s. Maybe I should commercialise a collection of them, hand painted on Delft blue tiles. Hand in your own design haiku at haikus@branddriveninnovation.com, and find it back on some design-superstar’s kitchen wall!
my linked in profile
cc
maarten scheffer
- from technological innovation to social innovation
(social development faces the hard task to keep up with technical innovation)
- transforming identity into meaning
(identity is meaningfull in itself)
- multidisciplinarity in design is like orchestra music
(is like orchestrating music, but mere design is also)
- curiosity, impatience and the need for social interaction are universal human values
(and so is irritation or annoyance and well dosed humor)
- the principles of human nature should be at the center of design
(whom else design for?)
- design for similarities rather than for differences
(design can or should be more democratic than the arts)
- with increasing product autonomy, the real intelligence is required of the designer
(and the one who writes the manuals)
- design as opportunity seeking rather than problem solving
(there’s always the opportunity to solve a problem. but it’s indeed better not to create new ones)
- time and space: new luxury or old universal values
(very relative)
behold, it’s the hand, head and heart of the master.
Mar 26, 2006 @ 6:36 pm