While I am busy writing my final report to meet my november 30th deadline (which is a sure way to keep you from blogging, I can tell you), I am also teaching a Brand & Product Strategy class at master students of the school of Industrial Design in Delft. Yesterday I presented my thoughts on Brand Driven Innovation during a lecture for 70 students, my colleagues from Zilver, my great friend Roy Gilsing from Waac’s, and Nick Xeromeritis of Johnson controls International, who was there for a guest lecture. The presentation I held was met with enthusiasm and constructive critisism, and I was very excited to get some good feedback of the students and my colleagues. Dowload the presentation here.