Brand driven innovation is online!

Welcome to branddiveninnovation.com. This is my weblog. I am Erik Roscam Abbing. More about me later. This weblog tracks the work on my dissertation. I am studying a Masters in Design Management at Nijenrode University in the Netherlands. This weblog will contain my thoughts, links to stuff I’ve read, excerpts of my dissertation, links to relevant sources, interviews I’ve had, and a general discussion on my topic.

Feel free to react. The more we discuss, the more we learn.

have fun,

Erik

3 Responses to “Brand driven innovation is online!”

  1. Hans Henrik says:

    Hi Erik

    Very interesting work you’re doing :-)

    I would love to have a copy on your thesis when its finised :-)

    Just to let you know – I’m blogging about you at – http://connecta.typepad.com/cph127/2005/06/can_brand_ident.html

    …take a look and please feel free to comment. We would love to have your insights on the branding/innovation-matter.

    Maybe a guest-blogger-post?

    Alt the best
    Hans Henrik
    cph127-pilot

  2. Hi Henrik,

    check out Magnus’s comment on ‘a milestone’. We have an interesting discussion going. I will link to your very interesting blog in my next post.

    Good to be in touch with fellow innovation enthusiasts!

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