Brand driven innovation is online!

Welcome to branddiveninnovation.com. This is my weblog. I am Erik Roscam Abbing. More about me later. This weblog tracks the work on my dissertation. I am studying a Masters in Design Management at Nijenrode University in the Netherlands. This weblog will contain my thoughts, links to stuff I’ve read, excerpts of my dissertation, links to relevant sources, interviews I’ve had, and a general discussion on my topic.

Feel free to react. The more we discuss, the more we learn.

have fun,

Erik

May 22, 2005 | Filed under .

3 Responses Subscribe to comments


  1. Hans Henrik

    Hi Erik

    Very interesting work you’re doing :-)

    I would love to have a copy on your thesis when its finised :-)

    Just to let you know – I’m blogging about you at – http://connecta.typepad.com/cph127/2005/06/can_brand_ident.html

    …take a look and please feel free to comment. We would love to have your insights on the branding/innovation-matter.

    Maybe a guest-blogger-post?

    Alt the best
    Hans Henrik
    cph127-pilot

    Jun 12, 2005 @ 1:48 pm


  2. Administrator

    Hi Henrik,

    check out Magnus’s comment on ‘a milestone’. We have an interesting discussion going. I will link to your very interesting blog in my next post.

    Good to be in touch with fellow innovation enthusiasts!

    Jun 13, 2005 @ 11:20 pm


  3. watch this

    innovation consultancy in spain

    Jan 10, 2007 @ 8:39 pm

Reply

Upload Files

You can include images or files in your comment by selecting them below. Once you select a file, it will be uploaded and a link to it added to your comment. You can upload as many images or files as you like and they will all be added to your comment.

contact me
creative commons licence
downloadable content
institutes and organisations
my blogroll
partners and friends I work with
brand driven innovation
about this blog
this is Erik Roscam Abbing's blog on topics relating to the synergy between branding, innovation and design. Erik is a consultant (www.zilverinnovation.com), teacher (www.io.tudelft.nl), and frequent speaker on the topic of Brand Driven Innovation. He is also the author of the book by the same title, to appear in autumn 2010 at www.avabooks.ch. For inquiries, contact erik at erik at zilverinnovation.com
Erik twitters:
Erik is reading
Image of Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality
Image of Opposable Mind: Winning Through Integrative Thinking
Image of Managing as Designing
Image of Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
Image of The Design of Business: Why Design Thinking is the Next Competitive Advantage
Image of The Fundamentals of Design Management
Image of Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (deluxe version)
my flickr pics
IMG_1380 IMG_1373 IMG_1372 IMG_1366 IMG_1355 IMG_1324 IMG_1322 IMG_1316
looking for something?