
This post is a copy of an interview I did for Emma Jefferies‘ great project ‘Design Transitions’. The project explores transitions that are currently happening in design practice and features ‘untold stories of innovative design practices from around the world’. Many more interviews on the website, but here’s ours: 1. Tell us about Zilver Innovation’s [...]

On march 6th (tomorrow) our documentary Design the new Business will be released online to be viewed by anyone who has 38 minutes to spare and is interested. After officially screening the movie for a few months it is now time to let it go and to open up! This review is to celebrate that [...]

As I wrote about in the previous post, this summer my company Zilver innovation and 6 students from the Strategic Product Design master at the TU Delft are making a documentary, entitled ‘Design the new Business‘. And we are making progress!! Check out the trailer here, and let us know what you think on www.designthenewbusiness.com [...]

This summer my company Zilver innovation and 6 students from the Strategic Product Design master at the TU Delft have embarked on quite a little adventure. We are making a documentary, entitled ‘Design the new Business‘. The idea of the documentary was born when I had the opportunity to host 6 of the best students [...]

In virtually every branding, service design or innovation strategy project Zilver does, customer journey mapping plays a central role. It’s a highly versatile framework that invites project teams to ask the right questions and find the right answers. It plays a role in several points in the project: 1. at the beginning, to assess what [...]

This is a guest post written by Rik Wuts, originally published at his blog Klatergoud. A couple of weeks back I was a guest at the launch of Brand Driven Innovation – written by Erik Roscam Abbing (who, way back when, was my teacher and later mentor at university) about, you guessed it: brand driven innovation. [...]

On Wednesday October 27th 2010 the official launch symposium for Erik’s book ‘brand driven innovation’ was held at the faculty of Industrial Design at the TU Delft. It was a very special, inspiring and exciting day, with around 150 great people attending: business partners, clients, friends, family, and colleagues from academia and practice. A great [...]

Since the spring of 2009 I’ve been working on my book ‘Brand Driven Innovation’ for AVA Academia. It has been a great adventure to write this book, and I am very proud that finally the work is done. It’s time to celebrate! Therefore I am organizing a launch symposium/party in the afternoon of Wednesday October [...]

Here’s a presentation that summarises the ideas behind Brand Driven Innovation and provides a concrete 4 step plan for action, including many examples. The presentation was held for a group of French CEO’s of a large mutual insurance fund. I find myself thinking and talking a lot these days about what it takes for an [...]

A presentation on touch point orchestration, multi disciplinary design and the customer journey, I did for Syntens yesterday: Design your business View more presentations from Erik Roscam Abbing.