brand driven innovation where branding, innovation and design meet

    design transitions interview: design as working ethos

    design transitions interview: design as working ethos

    This post is a copy of an interview I did for Emma Jefferies‘ great project ‘Design Transitions’. The project explores transitions that are currently happening in design practice and features ‘untold stories of innovative design practices from around the world’. Many more interviews on the website, but here’s ours: 1. Tell us about Zilver Innovation’s […]

    March 6th: release of Design the new Business

    March 6th: release of Design the new Business

    On march 6th (tomorrow) our documentary Design the new Business will be released online to be viewed by anyone who has 38 minutes to spare and is interested. After officially screening the movie for a few months it is now time to let it go and to open up! This review is to celebrate that […]

    Design the new Business Trailer

    Design the new Business Trailer

    As I wrote about in the previous post, this summer my company Zilver innovation and 6 students from the Strategic Product Design master at the TU Delft are making a documentary, entitled ‘Design the new Business‘. And we are making progress!! Check out the trailer here, and let us know what you think on www.designthenewbusiness.com […]

    Design the new Business

    Design the new Business

    This summer my company Zilver innovation and 6 students from the Strategic Product Design master at the TU Delft have embarked on quite a little adventure. We are making a documentary, entitled ‘Design the new Business‘. The idea of the documentary was born when I had the opportunity to host 6 of the best students […]

    Customer Journey Mapping

    Customer Journey Mapping

    In virtually every branding, service design or innovation strategy project Zilver does, customer journey mapping plays a central role. It’s a highly versatile framework that invites project teams to ask the right questions and find the right answers. It plays a role in several points in the project: 1. at the beginning, to assess what […]

    Guest post: BDI Book review

    Guest post: BDI Book review

    This is a guest post written by Rik Wuts, originally published at his blog Klatergoud. A couple of weeks back I was a guest at the launch of Brand Driven Innovation – written by Erik Roscam Abbing (who, way back when, was my teacher and later mentor at university) about, you guessed it: brand driven innovation. […]

    design transitions interview: design as working ethos
    design transitions interview: design as working ethos

    This post is a copy of an interview I did for Emma Jefferies‘ great project ‘Design Transitions’. The project explores transitions that are currently happening in design practice and features ‘untold stories of innovative design practices from around the world’. Many more interviews on the website, but here’s ours: 1. Tell us about Zilver Innovation’s […]

    March 6th: release of Design the new Business
    March 6th: release of Design the new Business

    On march 6th (tomorrow) our documentary Design the new Business will be released online to be viewed by anyone who has 38 minutes to spare and is interested. After officially screening the movie for a few months it is now time to let it go and to open up! This review is to celebrate that […]

    Design the new Business Trailer
    Design the new Business Trailer

    As I wrote about in the previous post, this summer my company Zilver innovation and 6 students from the Strategic Product Design master at the TU Delft are making a documentary, entitled ‘Design the new Business‘. And we are making progress!! Check out the trailer here, and let us know what you think on www.designthenewbusiness.com […]

    Design the new Business
    Design the new Business

    This summer my company Zilver innovation and 6 students from the Strategic Product Design master at the TU Delft have embarked on quite a little adventure. We are making a documentary, entitled ‘Design the new Business‘. The idea of the documentary was born when I had the opportunity to host 6 of the best students […]

    Customer Journey Mapping
    Customer Journey Mapping

    In virtually every branding, service design or innovation strategy project Zilver does, customer journey mapping plays a central role. It’s a highly versatile framework that invites project teams to ask the right questions and find the right answers. It plays a role in several points in the project: 1. at the beginning, to assess what […]

    Guest post: BDI Book review
    Guest post: BDI Book review

    This is a guest post written by Rik Wuts, originally published at his blog Klatergoud. A couple of weeks back I was a guest at the launch of Brand Driven Innovation – written by Erik Roscam Abbing (who, way back when, was my teacher and later mentor at university) about, you guessed it: brand driven innovation. […]

    book launch symposium
    book launch symposium

    On Wednesday October 27th 2010 the official launch symposium for Erik’s book ‘brand driven innovation’ was held at the faculty of Industrial Design at the TU Delft. It was a very special, inspiring and exciting day, with around 150 great people attending: business partners, clients, friends, family, and colleagues from academia and practice. A great […]

    booklaunch october 27th
    booklaunch october 27th

    Since the spring of 2009 I’ve been working on my book ‘Brand Driven Innovation’ for AVA Academia. It has been a great adventure to write this book, and I am very proud that finally the work is done. It’s time to celebrate! Therefore I am organizing a launch symposium/party in the afternoon of Wednesday October […]

    brand driven innovation presentation
    brand driven innovation presentation

    Here’s a presentation that summarises the ideas behind Brand Driven Innovation and provides a concrete 4 step plan for action, including many examples. The presentation was held for a group of French CEO’s of a large mutual insurance fund. I find myself thinking and talking a lot these days about what it takes for an […]

    design your business
    design your business

    A presentation on touch point orchestration, multi disciplinary design and the customer journey, I did for Syntens yesterday: Design your business View more presentations from Erik Roscam Abbing.


    about this blog
    this is Erik Roscam Abbing's blog on topics relating to the synergy between branding, innovation and design. Erik is a consultant (www.zilverinnovation.com), teacher (www.io.tudelft.nl), and frequent speaker on the topic of Brand Driven Innovation. He is also the author of the book by the same title, to appear in autumn 2010 at www.avabooks.ch. For inquiries, contact erik at erik at zilverinnovation.com
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